In this course, we will cover a range of topics, including developing assets and collateral, proper product sampling, the importance of trade shows and events, and enticing customers in retail stores. We emphasize the importance of presenting a cohesive brand story across different media, including print collateral, lifestyle photography, and videos. We also provide tips for participating in trade shows and consumer events, as well as strategies for retail success, such as effective merchandising.

Enrollments starts in October 2023

Limited spots available

  • 00 Days
  • 00 Hours
  • 00 Minutes
  • 00 Seconds

The Curriculum

  1. Brand Assets & Collateral

  2. Unboxing Experience

  3. Sampling & Product Demos

  4. Trade Shows & Events

  5. Retail Strategy

  6. Product Merchandising

  • 8 Lessons
  • Self-paced

The Course | $95

Get 8 carefully developed modules to take you through the steps you’ll need to build a strong foundation for your indie beauty brand. (Includes all course materials and worksheets.)
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Enhanced | $295

The Course + Email Support

Get the course plus 60 days of email support* from date of purchase for personalized assistance with worksheets, action items & business projects, as needed. (Limited to 30 spots.)
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Elevated | $750

The Course + Email + Advisory

Get the course and 60 days of email support* from date of purchase PLUS a 45-minute strategic advisory call. (Limited to 15 spots.)
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Extensive | $1995

The Course + Much More

Get the course and 90 days of email support* from date of purchase PLUS a 3-hour virtual strategic advisory session. (Limited to 5 spots.)
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* If multiple courses are purchased within the same time period, email support will be concurrent, not consecutively. For example, if you register for 2 Enhanced courses at the time, the email support will be for 2 months, not 4 months.