This course provides beauty founders with the tools and insights required to conduct effective market research, identify target customers, and create marketing strategies that resonate with them. By the end of the course, you will have a strong understanding of your customers' needs and desires, which will allow you to create more authentic emotional connections.

Enrollments starts in August 2023

Reserve your spot today.

  • 00 Days
  • 00 Hours
  • 00 Minutes
  • 00 Seconds

Key Focus Areas

  1. First Things First

  2. Demographics

  3. Psychographics

  4. Ethnographics

  5. Purchasing Behaviors

  6. Customer Needs & Pain Points

  • 9 Key Focus Areas
  • Self-paced

The Course | $95

Get 8 carefully developed modules to take you through the steps you’ll need to build a strong foundation for your indie beauty brand. (Includes all course materials and worksheets.)
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Enhanced | $295

The Course + Email Support

Get the course PLUS 60 days of email support* from date of purchase for personalized assistance with worksheets, action items & business projects, as needed. (Limited to 30 spots.)
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Elevated | $750

The Course + Email + Advisory

Get the course and 60 days of email support* from date of purchase PLUS a 45-minute strategic advisory call. (Limited to 15 spots.)
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Extensive | $1995

The Course + Much More

Get the course and 90 days of email support* from date of purchase PLUS a 3-hour virtual strategic advisory session. (Limited to 5 spots.)
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* If multiple courses are purchased within the same time period, email support will be concurrent, not consecutively. For example, if you register for 2 Enhanced courses at the time, the email support will be for 2 months, not 4 months.